Google has always maintained that its primary goal is to improve user experience by providing its users with the most relevant search results. The recent change to the Google search algorithm, dubbed the “Brackets” update, was another incremental step in that direction, and primarily focused on evaluating content relevancy and rewarding websites with detailed, useful content. This update has implications for websites that wish to remain relevant in the age of semantic search and voice search. While we may either take it for granted or not consider the incredible minds that create self-learning search engine algorithms, it helps to remind […]
Reviews have become a non-negotiable part of online promotion for any medical practice. According to a recent Forbes article, a whopping 90 percent of consumers read online reviews before visiting a business and over eight out of 10 individuals trust online reviews as much as they trust a recommendation from a friend! This adds further weight to the already established and growing influence of reviews on search engine rankings and visibility. Reviews can be as rewarding for businesses with numerous and glowing reviews as they can be detrimental for businesses with poor reviews. The question is, which reviews are worth […]
MetaMed Marketing co-founders Brent Cavender and Ali Kouros are collaborating with health and beauty magazine NewBeauty in a webinar that discusses how medical practices can benefit from assessing the performance metrics of their website. During the webinar, Brent and Ali will review how the analytics of patient acquisition are measured, interpreted, and used to improve a practice’s online marketing performance and maximize ROI. To register for the presentation, click here.
Here’s a truth: You want people to read appealing content on your website. Though beautiful and relevant visuals are certainly eye-catching elements that attract visitors to your site, they must sit on a solid foundation of written content that answers users’ questions and encourages them to move forward. Here’s another truth: To get people to your website, you need to make the copy appealing to search engines. And here’s the challenge: People and search engines are very different. While a potential patient is looking for clear, easy-to-understand, informative, and maybe even entertaining content, a search engine is looking for keywords […]
SSL certificates have become the standard method of securing internet connections to safeguard any sensitive data (such as personal or financial information) sent between two systems. The connections being secured could be between a server and a user’s browser, or between two servers. An SSL certificate (which stands for Secure Sockets Layer) does this by encrypting the data moving between these systems, to prevent malicious individuals from being able to intercept it. TLS (Transport Layer Security) is simply an updated version of SSL. If an SSL certificate covers a website, its URL will contain “HTTPS” (Hyper Text Transfer Protocol Secure) […]