MetaMed Marketing co-founders Brent Cavender and Ali Kouros are collaborating with health and beauty magazine NewBeauty in a webinar that discusses how medical practices can benefit from assessing the performance metrics of their website. During the webinar, Brent and Ali will review how the analytics of patient acquisition are measured, interpreted, and used to improve a practice’s online marketing performance and maximize ROI. To register for the presentation, click here.
Here’s a truth: You want people to read appealing content on your website. Though beautiful and relevant visuals are certainly eye-catching elements that attract visitors to your site, they must sit on a solid foundation of written content that answers users’ questions and encourages them to move forward. Here’s another truth: To get people to your website, you need to make the copy appealing to search engines. And here’s the challenge: People and search engines are very different. While a potential patient is looking for clear, easy-to-understand, informative, and maybe even entertaining content, a search engine is looking for keywords [...]
SSL certificates have become the standard method of securing internet connections to safeguard any sensitive data (such as personal or financial information) sent between two systems. The connections being secured could be between a server and a user’s browser, or between two servers. An SSL certificate (which stands for Secure Sockets Layer) does this by encrypting the data moving between these systems, to prevent malicious individuals from being able to intercept it. TLS (Transport Layer Security) is simply an updated version of SSL. If an SSL certificate covers a website, its URL will contain “HTTPS” (Hyper Text Transfer Protocol Secure) [...]
Online and print publication NewBeauty has invited MetaMed Marketing to present a series of three webinars for elective healthcare providers working with web professionals on online promotional activities. Each of the webinars focuses on critical topics with a direct impact on driving patient inquiries into the practice. While these sessions contain some reference to technical aspects of digital marketing, they’re tilted towards providing actionable education in plain English that practice professionals can use to immediately improve their own website campaigns for greater reach and traction. In the second of three webinars, Ali Kouros, head of website production and promotion and [...]
- Webinar: Improve Your Online Marketing Performance with Patient Acquisition Metrics February 23, 2018 Aishu Ravishankar
- Make Every Word Count: Copywriting and SEO February 20, 2018 Ryan Miller
- What Does an SSL Certificate Have to Do with Your Website Traffic? December 8, 2017 Ali Kouros