MetaCast Blog

Dr. Marguerite Germain

Dr. Marguerite Germain Case Study


For decades, Dr. Marguerite Germain has endeavored to build a dermatology practice with a dedicated, focused team and loyal following, one that is unmatched in the South Eastern United States for patient outcome and satisfaction. Unfortunately, the practice was successful for years despite their website; not because of it. The website reflected neither the success Dr. Germain enjoyed in every other aspect of her business, nor her professional stature in the world of dermatology. The site suffered from poor organization, design, and conversion. By assessing and thoughtfully addressing design and conversion concerns in the site, not only did MetaMed and the practice improve online performance, they also helped Dr. Germain craft an online brand identity that better reflects her high standards for organization, attention to detail, and quality results.