Actual Client Case Studies

Dr. Brad Bengtson

Dr. Brad Bengtson Case Study

Bengtson Center For Aesthetics And Plastic Surgery

For years, Dr. Brad Bengtson and his team sought to make their website both attractive and fully functional. After much research, they turned to MetaMed Marketing to maximize search engine optimization and website conversion. Their new website is filled with unique copy and organized in a simple navigation structure. It moves potential patients to inquiry by way of quick contact forms, functional feature blocks, and rich graphic design to showcase an important Midwest plastic surgery practice.

www.bengtsoncenter.com

Dr. Timothy Greco

Dr. Timothy Greco Case Study

Facial Aesthetic Surgery

Dr. Timothy Greco has been gaining recognition as a leading facial plastic surgeon for decades. At some point, the doctor realized he was succeeding in his practice despite online marketing efforts—not because of them. Within this revelation, Dr. Greco learned from MetaMed Marketing that even though his search ranking and conversion were adequate for patients using laptop and monitor-sized web devices, he was missing out on a growing fraction of web visitors who might find him through tablet and mobile devices. Dr. Greco turned back to MetaMed to reconstruct and redesign his site into a design reflective of his surgical results—one with modern mobile responsiveness for improved ranking and conversion performance.

www.drgrecoface.com

Dr. Marguerite Germain

Dr. Marguerite Germain Case Study

Dermatologist

For decades, Dr. Marguerite Germain has endeavored to build a dermatology practice with a dedicated, focused team and loyal following, one that is unmatched in the South Eastern United States for patient outcome and satisfaction. Unfortunately, the practice was successful for years despite their website; not because of it. The website reflected neither the success Dr. Germain enjoyed in every other aspect of her business, nor her professional stature in the world of dermatology. The site suffered from poor organization, design, and conversion. By assessing and thoughtfully addressing design and conversion concerns in the site, not only did MetaMed and the practice improve online performance, they also helped Dr. Germain craft an online brand identity that better reflects her high standards for organization, attention to detail, and quality results.

www.germaindermatology.com

Dr. Derek Jones

Dr. Derek Jones Case Study

Dermatologist

Dr. Derek Jones of Skincare and Laser Physicians of Beverly Hills first approached MetaMed Marketing in 2013 to refresh the website design and improve the site's search engine optimization (SEO) and patient inquiry rate. Since then, MetaMed and Dr. Jones' staff have collaborated to enhance the brand and grow his regional and national stature. Through regular and comprehensive improvements to SEO, design conversion, and site navigation, the performance of the Skincare and Laser Physicians of Beverly Hills' website has steadily progressed in a very competitive marketplace while aptly reflecting the doctor's professional brand for superior cosmetic dermatology. The reach of the practice's marketing has grown alongside the livelihood of Dr. Jones' fellow practice professionals in the organization.

www.skincareandlaser.com

Dr. Robin Levin

Dr. Robin Levin Case Study

South Jersey Skin Care & Laser Center

Dr. Robin Levin had a clear and creative vision of how to present herself online. She came to MetaMed Marketing concerned that too many websites were cookie cutter in their approach. The priority here was not only to deliver a website that met very specific aesthetics, but also to provide a more functionally effective, responsive-designed site to become a fresh profitable source of new patient inquiries.

www.sjskincare.com

Dr. Kaveh Alizadeh

Dr. Kaveh Alizadeh Case Study

Alizadeh Cosmoplastic Surgery

Dr. Kaveh Alizadeh is a world-recognized plastic surgeon renowned for complex reconstructive surgeries, academic research, and personally developing a far-reaching nonprofit organization, Mission Restore. When Dr. Alizadeh turned to MetaMed Marketing, his website was short on content and organization so that patients and interested stakeholders had trouble finding him and understanding his diverse business model. As a result, Dr. Alizadeh worked closely with MetaMed to convey his vision of a design aesthetic while MetaMed contributed a sophisticated divisional website architecture showcasing the three practice elements clearly and elegantly.

www.doctoralizadeh.com

Ironwood Dermatology

Dr. Colin Trout Case Study

Ironwood Dermatology

For some time, Ironwood Dermatology lived with a website and promotional web campaign underperforming in search rankings and lagging in patient conversion performance. The website was challenging to navigate without conveying their contemporary quality of care in dermatological services. After a thorough search, Ironwood chose MetaMed Marketing to completely revamp their site design and search engine optimization. As part of the effort, there was an overhaul of clinical copywriting to ensure it would be found and spoke to patients. Fast forward, and the Ironwood Dermatology website features a contemporary vertical navigation with advanced mobile responsiveness so that potential patients find the practice in search and arrive in office impressed by the practice's appreciation of aesthetic and professionalism, as well as its breadth of services.

www.ironwooddermatology.org

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