Ongoing promotions are made up of regular monthly tactics to steadily improve your site's SEO—but how do you know that they're doing what they are supposed to do? Clients who are active in a monthly promotional plan with MetaMed have access to MetaMetrics, a proprietary system that monitors inquiries, conversions, and other elements so you can be sure you are achieving your expected performance standards over time.
MetaMetrics acts as a central repository for all of the key data crucial for regular evaluations. Working with your account manager, you will be able to check and track a range of figures, as well as ensure your business is not just succeeding now, but growing for the future.
Everything about MetaMetrics is designed to put valuable information in an easy-tounderstand format so you can get a clear picture of how effective your promotional tactics have been. This can also help you adjust your future strategies.
MetaMetrics keeps track of any email and mobile inquiries that come into your practice via your website. This information is aggregated to show year-over-year growth. The system notes inquiries that appear to be duplicates of previous inquiries or that came from existing patients, allowing you to decide whether to include them in your measures of growth.
MetaMetrics presents in-office conversion rates so you can follow inquiries all the way to completed procedures and compare the numbers to focused local benchmarks or broader national statistics. This information can help you spot areas where inquiries drop off, allowing you to make changes as necessary and improve your close rates.
MetaMetrics allows for sorting revenue and potential revenue data by provider and/or service, within a set of customized dates.
Take advantage of built-in, easy-to-use reporting features that support inquiry, conversion, and revenue data for customizable date ranges and conversion funnel phases. MetaMetrics provides transparency and insight into whether you are actually getting the ROI you deserve on your marketing efforts, as well compiles spreadsheet databases of website newsletter subscriptions to easily import into your email marketing mailing list. The import process can also be automated, based on your email marketing service.
MetaMetrics in integrated with Google Analytics, putting a wealth of SEO information at your fingertips—ready for you whenever you need the information. The portal is not just powerful, but convenient. You get 24/7 access from a single login.
MetaMed offers online reputation management as an add-on for MetaMetrics, giving you the ability to request reviews from patients via SMS/text message for the most popular online review sites (Google/Facebook), as well as the ability to respond from within the program directly to reviews of your practice on Google and to respond to patient replies via SMS with a built-in messenger. It also provides SMS/text message follow-ups for inquiries or appointments.
MetaMed Marketing's understanding of the market and what's up and coming keeps our practice ahead of the curve, continually optimizing our patient inquiries and results. The success of our website has far surpassed... what we imagined it could do! We love working with our MetaMed team!
MetaMed has been absolutely phenomenal. I began working with them when I began my practice last fall. [Our account manager] was so patient, knowledgeable and instrumental in making sure I had a "voice" and presence on our group's website. ...SEO, Websites, Marketing, Google are all things I had a general idea about before practice, but when it got to the intricacies, and the fine details it was really like a foreign language.
As a longstanding client of the MetaMed Marketing group, I have enjoyed immediate and personal access at every level of the company.... In a flashy and impersonal world, these folks are serious professionals with integrity and fire power. Pleasure to be a part of your family and to be inspired by you.
The representatives of MetaMed that I have interacted with are hard-working class acts who know their business extremely well. They are always... available to answer questions and to solve any problems that may arise.
We are so happy with our decision to use MetaMed to remake our website. They did a fabulous job and made it very easy for us... with their guidance and timelines. We also use MetaMed for monthly website optimization services and our monthly newsletter. We often receive compliments on our newsletters, and they look very professional.