This video presentation, Beyond Beautiful: Designs with Purpose, reveals how strategic website design goes beyond aesthetics to actively convert visitors into patients. It explains how each page—homepage, bio, gallery, services—can be optimized to mirror the patient journey from curiosity to commitment. Packed with real data and persuasive design tactics, it’s a must-watch for anyone in aesthetic healthcare aiming to turn web traffic into booked consultations.
In this fast-paced, insight-packed session, learn how aesthetic and dermatology practices can harness the full power of SEO to drive high-value traffic and convert online visitors into real patients. Join Brent Cavender of MetaMed Marketing as he breaks down the core strategies of on-page, off-page, and local SEO—backed by real data and practical advice. From decoding keyword intent to optimizing your Google Business Profile and sniffing out SEO vendor red flags, this talk will sharpen your marketing instincts and give you a clear SEO game plan built for long-term growth. Perfect for both marketers and practice owners looking to gain an edge in an increasingly competitive space.
In this insightful presentation Brent Cavender and Mike Sacopulos unpack the FTC's new definition of false patient reviews, a critical update for doctors and medical marketers managing online reputations. It explores the impact of AI-generated and purchased reviews, insider biases, and the legal risks of noncompliance, including steep fines. With a dynamic discussion between marketing and legal experts, attendees gain practical strategies to ethically enhance patient reviews, improve SEO visibility, and protect their practices from regulatory pitfalls. A must-see for healthcare professionals looking to navigate the evolving digital landscape while maintaining trust and credibility.
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