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Analytics & Metrics

A Priority Order In ROI

A Priority Order In ROI

If the goal is to maximize long-term Return on Investment (ROI) within a set marketing budget, how can medical practices move there faster with optimal results? Here’s an important clue. The point is that almost all other peripheral marketing initiatives (Social Media, Newsletters, Blogs etc.) when done properly, will drive patients through a practice’s website. So, for practices seeking to lay a foundation in digital marketing and then successively and successfully build upon that foundation for ever increasing financial reward, they must ensure their website is optimized for search ranking, load-time, conversion and usability amongst other performance characteristics first. Beyond […]

How Well You Engage Mobile Audiences Can Make or Break Your Practice

How Well You Engage Mobile Audiences Can Make or Break Your Practice

In 2017, 50.3 percent of all Internet searches came from mobile phones and devices. In the elective medical industry, for several years now, we generally see that the majority of users looking at websites are on their mobile phones. We believe this on going trend is obvious—and on the rise. The question we put to you, in 2018, is: Is your mobile site doing its best to engage potential and existing patients? Percentage of all global webpages served to mobile phones from 2009 to 2018 This growth in mobile phone use for Internet searches might explain why Google moved to […]

Online Marketing of Healthcare Practices: It’s a Digital World

And no, that doesn’t mean digital as in ones and zeros or bits and bytes It means online promotion is a digital world where elective healthcare practices either get ranked sufficiently high in search engines to make impressions or they don’t. A practice website is viewed by potential patient eyeballs, or it’s not. The healthcare provider receives a phone call, an email inquiry, or a newsletter subscription, or it does not. There’s no such thing as half a surgery or half a procedure. Likewise, in online medical marketing, there aren’t half impressions, half clicks, or half inquiries. When executing a […]