Category: Analytics & Metrics

What on Earth Is BERT, and Why Should It Matter to You?

Get ready, because this acronym is a mouthful: BERT stands for “Bidirectional Encoder Representations from Transformers,” the latest named major update to Google’s search algorithm. Google rolled BERT out in late October, making it the latest step in Google’s effort to better understand searcher intent in ways that have previously been difficult or impossible for

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A Priority Order In ROI

If the goal is to maximize long-term Return on Investment (ROI) within a set marketing budget, how can medical practices move there faster with optimal results? Here’s an important clue. The point is that almost all other peripheral marketing initiatives (Social Media, Newsletters, Blogs etc.) when done properly, will drive patients through a practice’s website.

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