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What Social Media Marketers Can Learn from other Marketing Channels

What Social Media Marketers Can Learn from other Marketing Channels

In digital marketing, attention for social media has exploded in recent years, taking its reputation to legendary status. Much of this climb can be attributed to the ubiquitous success stories of social media celebrities and the requisite tens of thousands of followers. However, these social celebrities often become better known for their marketing influence than for the expertise they sought to market in the first place. Another cause for social media‚Äôs growing popularity is the illusion of it being easy and free to manage, with some amateur marketers even convinced that all successful businesses need do is exclusively focus on […]

Spam Website Assessments

Spam Website Assessments

In MetaMed’s six years of business, we’ve seen a marked rise in the use of an onerous sales tactic from less scrupulous Web vendors.It costs clients time, money and confidence in their marketing strategy while simultaneously eroding goodwill with existing vendors, and it yields zero value. But because the tactic requires nothing of self-serving vendors to trigger a flurry of aimless activity, there are no consequences to alter behavior. Clients’ most supportive existing vendors are especially affected. They’re distracted away from actual meaningful work for the client while they chase their reputation. In the end, despite all good players’ best […]

Effective Blogs: Tips for First Time Medical Bloggers

Effective Blogs: Tips for First Time Medical Bloggers

By now I am sure you’ve heard about the benefits of blogging, and have been encouraged by patients, friends and family alike to blog. But like most successful practices, you may have been hesitant to jump in for lack of awareness of a blog’s true return on investment or ROI. Admittedly there are obstacles, and you may be thinking, “I’m not a writer. My blog will just get lost in a sea of online content.” But rest assured, blogging is one of the most versatile and rewarding marketing strategies a practice can pursue. So Why Blog? The answer that any […]

How Organic & Pay Per Click Can Work Together

How Organic & Pay Per Click Can Work Together

SEO tactics woven organically into a website can assist in transforming it into a powerful tool that helps bring in new patients while also conveying a positive experience and educating the patient. Pay-per-click (PPC) strategies boost this effect further by guiding patients directly to the content displayed on your site. Search engines look to quality websites and pages as voices of authority to display when a patient enters a query. The search engine relies on displaying the most relevant and high-quality result possible, so the patient will remember to come back to that search engine the next time they need […]

A Priority Order In ROI

A Priority Order In ROI

If the goal is to maximize long-term Return on Investment (ROI) within a set marketing budget, how can medical practices move there faster with optimal results? Here’s an important clue. The point is that almost all other peripheral marketing initiatives (Social Media, Newsletters, Blogs etc.) when done properly, will drive patients through a practice’s website. So, for practices seeking to lay a foundation in digital marketing and then successively and successfully build upon that foundation for ever increasing financial reward, they must ensure their website is optimized for search ranking, load-time, conversion and usability amongst other performance characteristics first. Beyond […]