New HHS Guidelines The Department of Health and Human Services (HHS) has recently updated its guidance regarding the use of web tracking technologies by regulated entities. The crux of the update is a warning against the potential risks associated with the use of web tracking technologies, such as Google analytics and Meta Pixel tracking tags,…
Read MoreWhat You Need to Know to Overcome the Challenges of Ad Targeting and Remarketing The recent Google announcement outlining their plan to disable third-party tracking via browser cookies has stirred the pot for all businesses and advertisers (read about it here). This shift marks a significant change in how we approach ad targeting and remarketing….
Read MoreThere’s no doubt that email marketing is not only still highly relevant, but also a crucial part of any good marketing strategy. Research has shown that most customers check their email every day and that they prefer updates or communication from businesses to come to them via email. It’s clear that this medium isn’t going…
Read MoreThere’s a very good reason why MetaMed Marketing encourages our practices to track their various phases of closing an inquiry, from inquiry to completed procedure. There are a million factors that influence exactly how many patients progress fully through your in-office conversion funnel, but many are within your control. By collecting and analyzing data from…
Read MorePicking the right stock photography for your practice’s website can present the organization as either a prominent aesthetic practice or a modeling agency or makeup line. The right images bring needed vibrancy to websites that otherwise would be lifeless.
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