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Email Marketing

What the Data Says About the Best Time to Send Your Newsletter or E-blast

What the Data Says About the Best Time to Send Your Newsletter or E-blast

There are many factors that play into getting your audience to open, read, and engage with your email. One of the most crucial is TIMING. In an effort to best help guide our practices to success, we’ve looked at the data on more than 10 recent studies that pulled metrics from sample groups of millions to billions of email campaigns[1]. Here’s some of the most valuable information you’ll need to maximize your returns, in summary, for your email marketing. As marketers, we know that those who sign up or subscribe to be on your mailing list tend to be your […]

Spam Website Assessments

Spam Website Assessments

In MetaMed’s six years of business, we’ve seen a marked rise in the use of an onerous sales tactic from less scrupulous Web vendors. It costs clients time, money and confidence in their marketing strategy while simultaneously eroding goodwill with existing vendors, and it yields zero value. But because the tactic requires nothing of self-serving vendors to trigger a flurry of aimless activity, there are no consequences to alter behavior. Clients’ most supportive existing vendors are especially affected. They’re distracted away from actual meaningful work for the client while they chase their reputation. In the end, despite all good players’ […]