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Local Search Engine Optimization

The Secrets to Long-Term Success in Online Marketing

In online marketing, the phrase “long-term” is anything but sexy. In fact, the ever-expanding array of new tools and channels, as well as a dizzying pace of change with existing ones (are you listening, Google?) has conditioned us to think short term. Ironically, this has happened at the same time as search engines are increasingly emphasizing non-technical, long-term values, such as reputation and user experience. So, while they are ubiquitous, these new, shiny objects in online marketing are not where the real advantage will be had, and the fundamentals of success remain rooted in long-term objectives. Of course, advances in […]

Online Marketing of Healthcare Practices: It’s a Digital World

And no, that doesn’t mean digital as in ones and zeros or bits and bytes It means online promotion is a digital world where elective healthcare practices either get ranked sufficiently high in search engines to make impressions or they don’t. A practice website is viewed by potential patient eyeballs, or it’s not. The healthcare provider receives a phone call, an email inquiry, or a newsletter subscription, or it does not. There’s no such thing as half a surgery or half a procedure. Likewise, in online medical marketing, there aren’t half impressions, half clicks, or half inquiries. When executing a […]