Category: Project Management

Digital Marketing Held Hostage

In professional web services, as in life, there is no free lunch—but there are trade-offs. When elective healthcare practices decide between various digital marketers, they must consider and find a balance among performance, price, and independence. They must also take care to avoid placing themselves in danger of being held hostage by their provider. Performance…

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Website Mapping: Who Cares?

If return on investment (ROI) matters, you care; or at least you should care. The better question is, “Why should you care?” Consider some analogies. Why are blueprints helpful before construction of a new home or building? Why do engineers create schematics (electronic maps) for complicated circuit boards and integrated circuits before starting a new…

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