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Project Management

Website Mapping: Who Cares?

If return on investment (ROI) matters, you care; or at least you should care. The better question is, “Why should you care?” Consider some analogies. Why are blueprints helpful before construction of a new home or building? Why do engineers create schematics (electronic maps) for complicated circuit boards and integrated circuits before starting a new production line? Why do companies spend hundreds of thousands of dollars on Computer Aided Design (CAD) software programs and on professional drafts people? The obvious answer is that thoughtful planning of anything other than the most routine of activities is cost effective, delivering better project […]