Google’s Search Revolution: A Bold Leap into AI In the digital world, May 10th, 2023, is a day that will be etched in our memory. Google, the omnipotent entity that has been the gatekeeper of the world’s information, made a ground-breaking announcement. They unveiled plans to introduce AI-generated answers into their search engine, and the…
Read MoreWith the growing prevalence of social media and review sites, it is easier than ever before for customers to share their experiences with a wider audience. This can be both a blessing and a curse, as positive reviews can help to attract new customers, but negative reviews can be damaging to a business’s reputation. This…
Read MoreGoogle My Business (GMB) and its predecessors (Google+, Google Local going back 17 years) have played an increasingly critical role in small businesses and especially medical practices to get found online and to convey the latest information. A short list of GMB advantages: Confirms a business’s name, location, website URL, phone number and hours etc….
Read MoreSuccessful and savvy professionals will always look for “win-win” solutions, but cosmeceutical and medical device vendors who become more conversant in digital marketing have real opportunity to create a win-win-win-win situation.
Read MoreThe phrase “know your audience” is usually applied to public speaking, but it’s also vitally important for anyone communicating online. The concept is simple: If you’re sharing information about, say, luxury European travel, you shouldn’t use language that would best appeal to budget-conscious teenagers or show images of crowded youth hostels in Amsterdam. The goal is to ensure that the right people are receiving your message.
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