Category: SEO

Who is Your Website’s Target Audience?

The phrase “know your audience” is usually applied to public speaking, but it’s also vitally important for anyone communicating online. The concept is simple: If you’re sharing information about, say, luxury European travel, you shouldn’t use language that would best appeal to budget-conscious teenagers or show images of crowded youth hostels in Amsterdam. The goal is to ensure that the right people are receiving your message.

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What on Earth Is BERT, and Why Should It Matter to You?

BERT will have an effect on about 10 percent of organic search results. Google claims that BERT enables its algorithm to better understand nuances of natural language. For example, in the phrases “from Boston to LA” and “from me to you,” the word “to” has different connotations. BERT is now able to distinguish such nuances. As such, the search community is expecting BERT to deliver better results with so-called long-tailed searches (phrases consisting of three to four or more words).

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