Let’s say that a medical practice has two promising initiatives. We’ll call them Investment A and Investment B. Of the two, Investment A costs significantly less. Furthermore, putting Investment A in place first will ensure that investment B pays off at a higher rate in the future. In this situation, which initiative should get priority?…
Read MoreMany years ago, I received much enlightenment and inspiration (as did many others) from Stephen Covey’s The 7 Habits of Highly Successful People. A mentor had gifted me a copy of this seminal work. As part of Covey’s third habit, “Put First Things First,” he instructs readers to organize all responsibilities into a four-quadrant matrix differentiating…
Read MoreThere’s a very good reason why MetaMed Marketing encourages our practices to track their various phases of closing an inquiry, from inquiry to completed procedure. There are a million factors that influence exactly how many patients progress fully through your in-office conversion funnel, but many are within your control. By collecting and analyzing data from…
Read MoreFrom the beginning, humans have been captivated by and connected with others through story. This is why TV shows, books, and other media continue to fascinate us. It’s exciting to re-live memories and hear of adventures while hardly lifting a finger. Storytelling has an emotional impact.
Read MorePicking the right stock photography for your practice’s website can present the organization as either a prominent aesthetic practice or a modeling agency or makeup line. The right images bring needed vibrancy to websites that otherwise would be lifeless.
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