Google has always maintained that its primary goal is to improve user experience by providing its users with the most relevant search results. The recent change to the Google search algorithm, dubbed the “Brackets” update, was another incremental step in that direction, and primarily focused on evaluating content relevancy and rewarding websites with detailed, useful content. This update has implications for websites that wish to remain relevant in the age of semantic search and voice search. While we may either take it for granted or not consider the incredible minds that create self-learning search engine algorithms, it helps to remind […]
MetaMed Marketing co-founders Brent Cavender and Ali Kouros are collaborating with health and beauty magazine NewBeauty in a webinar that discusses how medical practices can benefit from assessing the performance metrics of their website. During the webinar, Brent and Ali will review how the analytics of patient acquisition are measured, interpreted, and used to improve a practice’s online marketing performance and maximize ROI. To register for the presentation, click here.
Here’s a truth: You want people to read appealing content on your website. Though beautiful and relevant visuals are certainly eye-catching elements that attract visitors to your site, they must sit on a solid foundation of written content that answers users’ questions and encourages them to move forward. Here’s another truth: To get people to your website, you need to make the copy appealing to search engines. And here’s the challenge: People and search engines are very different. While a potential patient is looking for clear, easy-to-understand, informative, and maybe even entertaining content, a search engine is looking for keywords […]
We’ve come a long way from kids hawking newspapers on street corners, collecting money from anyone who felt like forking over some coins for a chance to catch up on the day’s headlines. Modern news distribution efforts range from articles syndicated across print publications to broadcast media campaigns to laser-focused online strategies. But the techniques of yesterday and today—and even tomorrow—still have one thing in common: They require actual news as the basis for their content. We’re talking timely, important events that impact readers and listeners. It doesn’t have to be earth-shattering, but it does have to be relevant. And […]