MetaCast Blog

Conversion/Lead Capture

What is “User Intent” & Why it is Important for Online Practice Marketing?

Young man sitting on the sofa at home interior and working with laptop. Flat modern illustration of young student chatting in social networking and texting to friends

Google has always maintained that its primary goal is to improve user experience by providing its users with the most relevant search results. The recent change to the Google search algorithm, dubbed the “Brackets” update, was another incremental step in that direction, and primarily focused on evaluating content relevancy and rewarding websites with detailed, useful content. This update has implications for websites that wish to remain relevant in the age of semantic search and voice search. While we may either take it for granted or not consider the incredible minds that create self-learning search engine algorithms, it helps to remind […]