MetaCast Blog

Conversion/Lead Capture

Effective Photo Galleries Are Worth More Than 1000 Words

A misconception in aesthetic medical websites is that before-and-after imagery is intended solely to demonstrate great patient outcomes. That’s vital, of course, but photo galleries that can deliver more (and better) patient inquiries are thoughtfully designed to offer so much beyond that foundation: Independent practice editing (Content Management Systems or CMS) Search Engine Optimization (SEO) Improved conversion through storytelling User friendliness (and resulting satisfaction) It’s no surprise that when practices can independently upload content (through an easy-to-navigate CMS) and showcase their work, they will typically update their photo galleries more frequently. And since currying favor in rankings (SEO) is in […]