Your online reputation is often a key deciding factor for prospective patients when it comes to selecting the provider they will go to for a cosmetic treatment. Those who want to learn about the experiences of real patients like themselves look up ratings and testimonials on Google, Facebook, RealSelf, and various patient forums.
Read MoreAs we write this post, our nation is in the throes of a horrific pandemic. Tens of millions of our fellow citizens are unemployed. Hundreds of thousands have contracted COVID-19. Sadly, more than 40,000 have died as a result of COVID-19. The world of aesthetic medicine has been largely placed into suspended animation. “Shelter in place,” “flatten the curve,” and “social distancing” have come into our vocabulary.
Read MoreWe want to encourage everyone to stay informed, to stay safe, and to be proactive. Consider that this time may offer unique opportunities for productivity that would otherwise be unavailable.
Read MoreThe phrase “know your audience” is usually applied to public speaking, but it’s also vitally important for anyone communicating online. The concept is simple: If you’re sharing information about, say, luxury European travel, you shouldn’t use language that would best appeal to budget-conscious teenagers or show images of crowded youth hostels in Amsterdam. The goal is to ensure that the right people are receiving your message.
Read MoreAn ever-changing landscape in digital marketing is nothing new. But once in a while, a change represents a turning point. We witnessed one such shift in 2019, relating to the prominence of the so-called zero-click searches and the continued decline of organic traffic relative to other channels.
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