What You Need to Know to Overcome the Challenges of Ad Targeting and Remarketing The recent Google announcement outlining their plan to disable third-party tracking via browser cookies has stirred the pot for all businesses and advertisers (read about it here). This shift marks a significant change in how we approach ad targeting and remarketing….
Read MoreSuccessful and savvy professionals will always look for “win-win” solutions, but cosmeceutical and medical device vendors who become more conversant in digital marketing have real opportunity to create a win-win-win-win situation.
Read MoreSEO tactics woven organically into a website can assist in transforming it into a powerful tool that helps bring in new patients while also conveying a positive experience and educating the patient. Pay-per-click (PPC) strategies boost this effect further by guiding patients directly to the content displayed on your site. Search engines look to quality…
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