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Category: Project Management

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The Fatal Flaw of the “Instant Gratification Mindset” in Digital Marketing for Medical Practices

In the highly competitive world of elective healthcare, it’s easy to fall into a trap of wanting immediate results from various initiatives. However, this “instant gratification mindset” can be particularly fatal when it sabotages otherwise effective digital marketing campaigns. While it’s quite natural to hope and dream of immediate returns on our investments, in reality, successful digital…

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Digital Marketing Held Hostage

In professional web services, as in life, there is no free lunch—but there are trade-offs. When elective healthcare practices decide between various digital marketers, they must consider and find a balance among performance, price, and independence. They must also take care to avoid placing themselves in danger of being held hostage by their provider. Performance…

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Website Mapping: Who Cares?

If return on investment (ROI) matters, you care; or at least you should care. The better question is, “Why should you care?” Consider some analogies. Why are blueprints helpful before construction of a new home or building? Why do engineers create schematics (electronic maps) for complicated circuit boards and integrated circuits before starting a new…

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