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ROI

A Priority Order In ROI

A Priority Order In ROI

If the goal is to maximize long-term Return on Investment (ROI) within a set marketing budget, how can medical practices move there faster with optimal results? Here’s an important clue. The point is that almost all other peripheral marketing initiatives (Social Media, Newsletters, Blogs etc.) when done properly, will drive patients through a practice’s website. So, for practices seeking to lay a foundation in digital marketing and then successively and successfully build upon that foundation for ever increasing financial reward, they must ensure their website is optimized for search ranking, load-time, conversion and usability amongst other performance characteristics first. Beyond […]

MetaMed Marketing Partners with NewBeauty to Provide Actionable SEO Education

Online and print publication NewBeauty has invited MetaMed Marketing to present a series of three webinars for elective healthcare providers working with web professionals on online promotional activities. Each of the webinars focuses on critical topics with a direct impact on driving patient inquiries into the practice. While these sessions contain some reference to technical aspects of digital marketing, they’re tilted towards providing actionable education in plain English that practice professionals can use to immediately improve their own website campaigns for greater reach and traction. In the second of three webinars, Ali Kouros, head of website production and promotion and […]