In digital marketing, attention for social media has exploded in recent years, taking its reputation to legendary status. Much of this climb can be attributed to the ubiquitous success stories of social media celebrities and the requisite tens of thousands of followers. However, these social celebrities often become better known for their marketing influence than for the expertise they sought to market in the first place. Another cause for social media’s growing popularity is the illusion of it being easy and free to manage, with some amateur marketers even convinced that all successful businesses need do is exclusively focus on […]
A Priority Order In ROI
If the goal is to maximize long-term Return on Investment (ROI) within a set marketing budget, how can medical practices move there faster with optimal results? Here’s an important clue. The point is that almost all other peripheral marketing initiatives (Social Media, Newsletters, Blogs etc.) when done properly, will drive patients through a practice’s website. So, for practices seeking to lay a foundation in digital marketing and then successively and successfully build upon that foundation for ever increasing financial reward, they must ensure their website is optimized for search ranking, load-time, conversion and usability amongst other performance characteristics first. Beyond […]
Webinar: Improve Your Online Marketing Performance with Patient Acquisition Metrics
MetaMed Marketing co-founders Brent Cavender and Ali Kouros are collaborating with health and beauty magazine NewBeauty in a webinar that discusses how medical practices can benefit from assessing the performance metrics of their website. During the webinar, Brent and Ali will review how the analytics of patient acquisition are measured, interpreted, and used to improve a practice’s online marketing performance and maximize ROI. To register for the presentation, click here.
Make Every Word Count: Copywriting and SEO
Here’s a truth: You want people to read appealing content on your website. Though beautiful and relevant visuals are certainly eye-catching elements that attract visitors to your site, they must sit on a solid foundation of written content that answers users’ questions and encourages them to move forward. Here’s another truth: To get people to your website, you need to make the copy appealing to search engines. And here’s the challenge: People and search engines are very different. While a potential patient is looking for clear, easy-to-understand, informative, and maybe even entertaining content, a search engine is looking for keywords […]
MetaMed Marketing Partners with NewBeauty to Provide Actionable SEO Education
Online and print publication NewBeauty has invited MetaMed Marketing to present a series of three webinars for elective healthcare providers working with web professionals on online promotional activities. Each of the webinars focuses on critical topics with a direct impact on driving patient inquiries into the practice. While these sessions contain some reference to technical aspects of digital marketing, they’re tilted towards providing actionable education in plain English that practice professionals can use to immediately improve their own website campaigns for greater reach and traction. In the second of three webinars, Ali Kouros, head of website production and promotion and […]
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- What Social Media Marketers Can Learn from other Marketing Channels April 16, 2019 Brent Cavender
- Spam Website Assessments January 18, 2019 Brent Cavender
- Effective Blogs: Tips for First Time Medical Bloggers December 10, 2018 Stephanie Boone