If the goal is to maximize long-term Return on Investment (ROI) within a set marketing budget, how can medical practices move there faster with optimal results? Here’s an important clue. The point is that almost all other peripheral marketing initiatives (Social Media, Newsletters, Blogs etc.) when done properly, will drive patients through a practice’s website. So, for practices seeking to lay a foundation in digital marketing and then successively and successfully build upon that foundation for ever increasing financial reward, they must ensure their website is optimized for search ranking, load-time, conversion and usability amongst other performance characteristics first. Beyond […]
Webinar: Improve Your Online Marketing Performance with Patient Acquisition Metrics
MetaMed Marketing co-founders Brent Cavender and Ali Kouros are collaborating with health and beauty magazine NewBeauty in a webinar that discusses how medical practices can benefit from assessing the performance metrics of their website. During the webinar, Brent and Ali will review how the analytics of patient acquisition are measured, interpreted, and used to improve a practice’s online marketing performance and maximize ROI. To register for the presentation, click here.
Make Every Word Count: Copywriting and SEO
Here’s a truth: You want people to read appealing content on your website. Though beautiful and relevant visuals are certainly eye-catching elements that attract visitors to your site, they must sit on a solid foundation of written content that answers users’ questions and encourages them to move forward. Here’s another truth: To get people to your website, you need to make the copy appealing to search engines. And here’s the challenge: People and search engines are very different. While a potential patient is looking for clear, easy-to-understand, informative, and maybe even entertaining content, a search engine is looking for keywords […]
MetaMed Marketing Partners with NewBeauty to Provide Actionable SEO Education
Online and print publication NewBeauty has invited MetaMed Marketing to present a series of three webinars for elective healthcare providers working with web professionals on online promotional activities. Each of the webinars focuses on critical topics with a direct impact on driving patient inquiries into the practice. While these sessions contain some reference to technical aspects of digital marketing, they’re tilted towards providing actionable education in plain English that practice professionals can use to immediately improve their own website campaigns for greater reach and traction. In the second of three webinars, Ali Kouros, head of website production and promotion and […]
Onsite & Offsite Search Engine Optimization: Two Sides of the Same Coin
Optimizing your website is no small feat, and Google’s mysterious algorithms are certainly not easy to impress. Online marketing providers who want their sites to be seen must execute an organized and effective promotional strategy that includes a mix of search engine optimization (SEO) tactics, broadly classified into two efforts: onsite and offsite. Onsite or on-page SEO is exactly what it sounds like: creating and updating certain elements on your website so that Google and other search engines can “read” and comprehend its content and structure. While page titles and descriptions are readily visible to human site visitors, there are […]
MetaCast RSS FEED
- Spam Website Assessments January 18, 2019 Brent Cavender
- Effective Blogs: Tips for First Time Medical Bloggers December 10, 2018 Stephanie Boone
- How Newsletters Can Increase Your ROI November 15, 2018 Ali Kouros