Category: ROI

Website Mapping: Who Cares?

If return on investment (ROI) matters, you care; or at least you should care. The better question is, “Why should you care?” Consider some analogies. Why are blueprints helpful before construction of a new home or building? Why do engineers create schematics (electronic maps) for complicated circuit boards and integrated circuits before starting a new…

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The Value of Time

When elective healthcare practices initially interview potential Web providers so much of the conversation focuses on initial cost when true financial concerns should revolve around potential ROI. But in reality, that’s not the most critical component. The most critical component is time.  Let me explain. The path that maximizes ROI First let’s assume that you’re…

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Calculus, Online Medical Marketing and ROI

Now that I’ve captured your attention with that anchovy sundae, let’s focus on today’s concern which is knowing the true measure of success in online marketing. A plethora of choices for a plethora of situations First, let’s acknowledge that in marketing, and especially in online marketing; there are an infinite number of potentially profitable initiatives…

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