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ROI

Online Marketing of Healthcare Practices: It’s a Digital World

And no, that doesn’t mean digital as in ones and zeros or bits and bytes It means online promotion is a digital world where elective healthcare practices either get ranked sufficiently high in search engines to make impressions or they don’t. A practice website is viewed by potential patient eyeballs, or it’s not. The healthcare provider receives a phone call, an email inquiry, or a newsletter subscription, or it does not. There’s no such thing as half a surgery or half a procedure. Likewise, in online medical marketing, there aren’t half impressions, half clicks, or half inquiries. When executing a […]

The Value of Time

When elective healthcare practices initially interview potential Web providers so much of the conversation focuses on initial cost when true financial concerns should revolve around potential ROI. But in reality, that’s not the most critical component. The most critical component is time.  Let me explain. The path that maximizes ROI First let’s assume that you’re an elective healthcare practice so you’ve done your homework and learned effective website design, optimization and subsequent marketing initiatives returns on investment at rates of at least 8:1 or more. In many elective healthcare practices, online marketing done correctly earns hundreds of thousands of dollars […]

Calculus, Online Medical Marketing and ROI

Now that I’ve captured your attention with that anchovy sundae, let’s focus on today’s concern which is knowing the true measure of success in online marketing. A plethora of choices for a plethora of situations First, let’s acknowledge that in marketing, and especially in online marketing; there are an infinite number of potentially profitable initiatives to pursue. Next, let’s recognize that every single medical practice’s challenges and opportunities are unique. You target a particular demographic within a particular geographical footprint. The personality of your practice and your service procedures are your own. Your financial aggressiveness or risk aversion is different […]