What are social media widgets? Most Internet users are familiar with the simple Facebook or Instagram buttons on almost every website, linking to various social media properties. Widgets can also appear as counters tallying the number of times a visitor has shared content. When we at MetaMed Marketing build a website, we tend to insist…
Read MoreIn online marketing, the phrase “long-term” is anything but sexy. In fact, the ever-expanding array of new tools and channels, as well as a dizzying pace of change with existing ones (are you listening, Google?) has conditioned us to think short term. Ironically, this has happened at the same time as search engines are increasingly…
Read MoreIf return on investment (ROI) matters, you care; or at least you should care. The better question is, “Why should you care?” Consider some analogies. Why are blueprints helpful before construction of a new home or building? Why do engineers create schematics (electronic maps) for complicated circuit boards and integrated circuits before starting a new…
Read MoreAnd no, that doesn’t mean digital as in ones and zeros or bits and bytes It means online promotion is a digital world where elective healthcare practices either get ranked sufficiently high in search engines to make impressions or they don’t. A practice website is viewed by potential patient eyeballs, or it’s not. The healthcare…
Read MoreWhen elective healthcare practices initially interview potential Web providers so much of the conversation focuses on initial cost when true financial concerns should revolve around potential ROI. But in reality, that’s not the most critical component. The most critical component is time. Let me explain. The path that maximizes ROI First let’s assume that you’re…
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