Search is evolving. Traditional Google listings still matter, but now AI-powered search engines—like Google’s new AI search (Gemini), Bing Copilot, and ChatGPT—are changing the rules again. Instead of simply displaying a list of websites, they deliver instant answers. What Is AI Search? Think of AI search as a smart assistant for your patients. If someone…
Read MoreAs busy professionals, we’re all juggling numerous tasks and striving for success on multiple fronts. But, consider the practical and organizational benefit (return on investment) that can be derived from focusing on and achieving just “one hard thing” – specifically, one hard thing that is worthy of sacrifice. By focusing on one hard thing, the…
Read MoreAs a medical practice seeking to attract new patients in today’s fast shifting digital marketing landscape, the importance of a comprehensive and strategic marketing approach cannot be overstated. With so many channels and sources available to reach potential patients (many are fast evolving), it can be daunting; but as sage investors would advise in investment…
Read MorePrepared Aesthetic Practices Thrive in a Recession In times of economic uncertainty, all businesses feel the pressure of financial instability. Aesthetic medical practices are no exception. As uncertainty escalates, patients can be expected to become increasingly cautious about spending money on cosmetic procedures, which leads in turn to decreasing patient traffic if ignored. Fortunately, there…
Read MoreIn 2025, SEO stands for ‘Search Everywhere Optimization’ For decades, SEO has been associated primarily with search engines and overwhelmingly with Google; but as we step into 2025, the landscape has shifted and continues to evolve. Google is no longer the sole gateway to discovery, and elective healthcare practices that fail to adjust risk being…
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