The phrase “know your audience” is usually applied to public speaking, but it’s also vitally important for anyone communicating online. The concept is simple: If you’re sharing information about, say, luxury European travel, you shouldn’t use language that would best appeal to budget-conscious teenagers or show images of crowded youth hostels in Amsterdam. The goal is to ensure that the right people are receiving your message.
Read MoreFrom the beginning, humans have been captivated by and connected with others through story. This is why TV shows, books, and other media continue to fascinate us. It’s exciting to re-live memories and hear of adventures while hardly lifting a finger. Storytelling has an emotional impact.
Read MoreThere’s no doubt that the advent of social media has changed how businesses talk to clients by removing barriers that previously existed between them. The effort has humanized brands, which were once viewed as faceless entities
Read MoreIn digital marketing, attention for social media has exploded in recent years, taking its reputation to legendary status. Much of this climb can be attributed to the ubiquitous success stories of social media celebrities and the requisite tens of thousands of followers. However, these social celebrities often become better known for their marketing influence than…
Read MoreOptimizing your website is no small feat, and Google’s mysterious algorithms are certainly not easy to impress. Online marketing providers who want their sites to be seen must execute an organized and effective promotional strategy that includes a mix of search engine optimization (SEO) tactics, broadly classified into two efforts: onsite and offsite. Onsite or…
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