Category: Social Media

Social Media and Body Positivity in the Cosmetic World

There is no denying the influence social media has on a person’s decision-making process when it comes to undergoing cosmetic surgery. Social platforms that are especially visual—such as YouTube and Instagram—are helpful tools in researching information on a procedure and, more to the point, viewing imagery based on before-and-after results.

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Who is Your Website’s Target Audience?

The phrase “know your audience” is usually applied to public speaking, but it’s also vitally important for anyone communicating online. The concept is simple: If you’re sharing information about, say, luxury European travel, you shouldn’t use language that would best appeal to budget-conscious teenagers or show images of crowded youth hostels in Amsterdam. The goal is to ensure that the right people are receiving your message.

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