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Social Media

Why Engagement Matters When Developing Social Media Content

Why Engagement Matters When Developing Social Media Content

There’s no doubt that the advent of social media has changed how businesses talk to clients by removing barriers that previously existed between them. The effort has humanized brands, which were once viewed as faceless entities. Statistics show that 96% of social media users interact with brands if they are following them, which makes it all the more important for businesses to make a lasting impression. On Facebook alone, 8 million messages are sent back and forth between businesses and people each month. It’s often tempting to create social media accounts (because it seems like the trendy thing to do), […]

What Social Media Marketers Can Learn from other Marketing Channels

What Social Media Marketers Can Learn from other Marketing Channels

In digital marketing, attention for social media has exploded in recent years, taking its reputation to legendary status. Much of this climb can be attributed to the ubiquitous success stories of social media celebrities and the requisite tens of thousands of followers. However, these social celebrities often become better known for their marketing influence than for the expertise they sought to market in the first place. Another cause for social media’s growing popularity is the illusion of it being easy and free to manage, with some amateur marketers even convinced that all successful businesses need do is exclusively focus on […]