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Social Media

What Social Media Marketers Can Learn from other Marketing Channels

What Social Media Marketers Can Learn from other Marketing Channels

In digital marketing, attention for social media has exploded in recent years, taking its reputation to legendary status. Much of this climb can be attributed to the ubiquitous success stories of social media celebrities and the requisite tens of thousands of followers. However, these social celebrities often become better known for their marketing influence than for the expertise they sought to market in the first place. Another cause for social media’s growing popularity is the illusion of it being easy and free to manage, with some amateur marketers even convinced that all successful businesses need do is exclusively focus on […]