You wouldn’t turn to an orthopedic surgeon to address a cancer diagnosis. Nor would you have your neighbor tear down your finicky European sports car; so why do elective healthcare practice professionals that aspire to be the best local provider so often lean on location, friendship, or price to select their digital marketing vendor? Perhaps…
Read MoreAs a healthcare provider running an elective healthcare practice, it’s crucial to consider marketing early and productively to achieve long-term success. One financial strategy that mirrors this principle is compounding interest. Just like how your money grows exponentially in a bank account over time, your practice can flourish when you invest in effective marketing efforts consistently. …
Read MoreThere’s a very good reason why MetaMed Marketing encourages our practices to track their various phases of closing an inquiry, from inquiry to completed procedure. There are a million factors that influence exactly how many patients progress fully through your in-office conversion funnel, but many are within your control. By collecting and analyzing data from…
Read MoreAs we write this post, our nation is in the throes of a horrific pandemic. Tens of millions of our fellow citizens are unemployed. Hundreds of thousands have contracted COVID-19. Sadly, more than 40,000 have died as a result of COVID-19. The world of aesthetic medicine has been largely placed into suspended animation. “Shelter in place,” “flatten the curve,” and “social distancing” have come into our vocabulary.
Read MoreThe phrase “know your audience” is usually applied to public speaking, but it’s also vitally important for anyone communicating online. The concept is simple: If you’re sharing information about, say, luxury European travel, you shouldn’t use language that would best appeal to budget-conscious teenagers or show images of crowded youth hostels in Amsterdam. The goal is to ensure that the right people are receiving your message.
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