There’s a very good reason why MetaMed Marketing encourages our practices to track their various phases of closing an inquiry, from inquiry to completed procedure. There are a million factors that influence exactly how many patients progress fully through your in-office conversion funnel, but many are within your control. By collecting and analyzing data from…
Read MoreAs we write this post, our nation is in the throes of a horrific pandemic. Tens of millions of our fellow citizens are unemployed. Hundreds of thousands have contracted COVID-19. Sadly, more than 40,000 have died as a result of COVID-19. The world of aesthetic medicine has been largely placed into suspended animation. “Shelter in place,” “flatten the curve,” and “social distancing” have come into our vocabulary.
Read MoreThe phrase “know your audience” is usually applied to public speaking, but it’s also vitally important for anyone communicating online. The concept is simple: If you’re sharing information about, say, luxury European travel, you shouldn’t use language that would best appeal to budget-conscious teenagers or show images of crowded youth hostels in Amsterdam. The goal is to ensure that the right people are receiving your message.
Read MoreWhat do hamburgers have to do with your website design? In this case, we’re not talking about the type you get at a fast-food chain. Instead, we’re referencing the infamous hamburger icon used quite ubiquitously now on many websites, browsers, software, and apps.
Read MorePicking the right stock photography for your practice’s website can present the organization as either a prominent aesthetic practice or a modeling agency or makeup line. The right images bring needed vibrancy to websites that otherwise would be lifeless.
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