Tag: digitalmarketing

A Recession? Here’s How to Weatherproof Your Practice

Prepared Aesthetic Practices Thrive in a Recession In times of economic uncertainty, all businesses feel the pressure of financial instability. Aesthetic medical practices are no exception. As uncertainty escalates, patients can be expected to become increasingly cautious about spending money on cosmetic procedures, which leads in turn to decreasing patient traffic if ignored. Fortunately, there…

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The Fatal Flaw of the “Instant Gratification Mindset” in Digital Marketing for Medical Practices

In the highly competitive world of elective healthcare, it’s easy to fall into a trap of wanting immediate results from various initiatives. However, this “instant gratification mindset” can be particularly fatal when it sabotages otherwise effective digital marketing campaigns. While it’s quite natural to hope and dream of immediate returns on our investments, in reality, successful digital…

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How Does Turkey Dinner Relate to Capital Investments?

Let’s say that a medical practice has two promising initiatives. We’ll call them Investment A and Investment B. Of the two, Investment A costs significantly less. Furthermore, putting Investment A in place first will ensure that investment B pays off at a higher rate in the future. In this situation, which initiative should get priority?…

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