MetaMed Marketing co-founders Brent Cavender and Ali Kouros are collaborating with health and beauty magazine NewBeauty in a webinar that discusses how medical practices can benefit from assessing the performance metrics of their website. During the webinar, Brent and Ali will review how the analytics of patient acquisition are measured, interpreted, and used to improve a practice’s online marketing performance and maximize ROI. To register for the presentation, click here.
Here’s a truth: You want people to read appealing content on your website. Though beautiful and relevant visuals are certainly eye-catching elements that attract visitors to your site, they must sit on a solid foundation of written content that answers users’ questions and encourages them to move forward. Here’s another truth: To get people to your website, you need to make the copy appealing to search engines. And here’s the challenge: People and search engines are very different. While a potential patient is looking for clear, easy-to-understand, informative, and maybe even entertaining content, a search engine is looking for keywords […]
SSL certificates have become the standard method of securing internet connections to safeguard any sensitive data (such as personal or financial information) sent between two systems. The connections being secured could be between a server and a user’s browser, or between two servers. An SSL certificate (which stands for Secure Sockets Layer) does this by encrypting the data moving between these systems, to prevent malicious individuals from being able to intercept it. TLS (Transport Layer Security) is simply an updated version of SSL. If an SSL certificate covers a website, its URL will contain “HTTPS” (Hyper Text Transfer Protocol Secure) […]
We’ve come a long way from kids hawking newspapers on street corners, collecting money from anyone who felt like forking over some coins for a chance to catch up on the day’s headlines. Modern news distribution efforts range from articles syndicated across print publications to broadcast media campaigns to laser-focused online strategies. But the techniques of yesterday and today—and even tomorrow—still have one thing in common: They require actual news as the basis for their content. We’re talking timely, important events that impact readers and listeners. It doesn’t have to be earth-shattering, but it does have to be relevant. And […]
What are social media widgets? Most Internet users are familiar with the simple Facebook or Instagram buttons on almost every website, linking to various social media properties. Widgets can also appear as counters tallying the number of times a visitor has shared content. When we at MetaMed Marketing build a website, we tend to insist on both these types of widgets for basic integration, but I’d like to introduce you to another, more functionally advanced style of widget, and how it can drive potential patients to your practice. This widget can allow visitors a chance to see your Twitter updates […]