Appealing to Anticipation is the Secret Sauce in Digital Marketing
An anxious patient anticipating cosmetic treats from a medical provider
Read MoreAn anxious patient anticipating cosmetic treats from a medical provider
Read MoreYou wouldn’t turn to an orthopedic surgeon to address a cancer diagnosis. Nor would you have your neighbor tear down your finicky European sports car; so why do elective healthcare practice professionals that aspire to be the best local provider so often lean on location, friendship, or price to select their digital marketing vendor? Perhaps…
Read MoreAs a medical practice seeking to attract new patients in today’s fast shifting digital marketing landscape, the importance of a comprehensive and strategic marketing approach cannot be overstated. With so many channels and sources available to reach potential patients (many are fast evolving), it can be daunting; but as sage investors would advise in investment…
Read MoreIn the highly competitive world of elective healthcare, it’s easy to fall into a trap of wanting immediate results from various initiatives. However, this “instant gratification mindset” can be particularly fatal when it sabotages otherwise effective digital marketing campaigns. While it’s quite natural to hope and dream of immediate returns on our investments, in reality, successful digital…
Read MoreThere’s no doubt that email marketing is not only still highly relevant, but also a crucial part of any good marketing strategy. Research has shown that most customers check their email every day and that they prefer updates or communication from businesses to come to them via email. It’s clear that this medium isn’t going…
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