MetaMed Marketing co-founders Brent Cavender and Ali Kouros are collaborating with health and beauty magazine NewBeauty in a webinar that discusses how medical practices can benefit from assessing the performance metrics of their website. During the webinar, Brent and Ali will review how the analytics of patient acquisition are measured, interpreted, and used to improve a practice’s online marketing performance and maximize ROI. To register for the presentation, click here.
Make Every Word Count: Copywriting and SEO
Here’s a truth: You want people to read appealing content on your website. Though beautiful and relevant visuals are certainly eye-catching elements that attract visitors to your site, they must sit on a solid foundation of written content that answers users’ questions and encourages them to move forward. Here’s another truth: To get people to your website, you need to make the copy appealing to search engines. And here’s the challenge: People and search engines are very different. While a potential patient is looking for clear, easy-to-understand, informative, and maybe even entertaining content, a search engine is looking for keywords […]
What Does an SSL Certificate Have to Do with Your Website Traffic?
SSL certificates have become the standard method of securing internet connections to safeguard any sensitive data (such as personal or financial information) sent between two systems. The connections being secured could be between a server and a user’s browser, or between two servers. An SSL certificate (which stands for Secure Sockets Layer) does this by encrypting the data moving between these systems, to prevent malicious individuals from being able to intercept it. TLS (Transport Layer Security) is simply an updated version of SSL. If an SSL certificate covers a website, its URL will contain “HTTPS” (Hyper Text Transfer Protocol Secure) […]
Onsite & Offsite Search Engine Optimization: Two Sides of the Same Coin
Optimizing your website is no small feat, and Google’s mysterious algorithms are certainly not easy to impress. Online marketing providers who want their sites to be seen must execute an organized and effective promotional strategy that includes a mix of search engine optimization (SEO) tactics, broadly classified into two efforts: onsite and offsite. Onsite or on-page SEO is exactly what it sounds like: creating and updating certain elements on your website so that Google and other search engines can “read” and comprehend its content and structure. While page titles and descriptions are readily visible to human site visitors, there are […]
Extra! Extra! Read All About Press Releases as a Marketing Tool for Your Medical Practice!
We’ve come a long way from kids hawking newspapers on street corners, collecting money from anyone who felt like forking over some coins for a chance to catch up on the day’s headlines. Modern news distribution efforts range from articles syndicated across print publications to broadcast media campaigns to laser-focused online strategies. But the techniques of yesterday and today—and even tomorrow—still have one thing in common: They require actual news as the basis for their content. We’re talking timely, important events that impact readers and listeners. It doesn’t have to be earth-shattering, but it does have to be relevant. And […]
MetaCast RSS FEED
- What Social Media Marketers Can Learn from other Marketing Channels April 16, 2019 Brent Cavender
- Spam Website Assessments January 18, 2019 Brent Cavender
- Effective Blogs: Tips for First Time Medical Bloggers December 10, 2018 Stephanie Boone