Google My Business (GMB) and its predecessors (Google+, Google Local going back 17 years) have played an increasingly critical role in small businesses and especially medical practices to get found online and to convey the latest information. A short list of GMB advantages: Confirms a business’s name, location, website URL, phone number and hours etc….
Read MoreYour online reputation is often a key deciding factor for prospective patients when it comes to selecting the provider they will go to for a cosmetic treatment. Those who want to learn about the experiences of real patients like themselves look up ratings and testimonials on Google, Facebook, RealSelf, and various patient forums.
Read MoreAs the COVID-19 virus continues to create unexpected and wide-reaching effects in a range of sectors, a new challenge has emerged: With practices closing temporarily so that even medical patients are being turned away from non-life-threating healthcare procedures, some negative online reviews are now taking the form of complaints, suspicion, and accusations. In light of this, review aggregators are temporarily altering how online reviews are handled. In particular, Yelp and Google have taken strong measures to protect businesses’ reputations from long-term damage that may come about as a result of businesses frustrating customers simply by following community guidelines for public protection.
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