The phrase “know your audience” is usually applied to public speaking, but it’s also vitally important for anyone communicating online. The concept is simple: If you’re sharing information about, say, luxury European travel, you shouldn’t use language that would best appeal to budget-conscious teenagers or show images of crowded youth hostels in Amsterdam. The goal is to ensure that the right people are receiving your message.
Read MoreHere’s a truth: You want people to read appealing content on your website. Though beautiful and relevant visuals are certainly eye-catching elements that attract visitors to your site, they must sit on a solid foundation of written content that answers users’ questions and encourages them to move forward. Here’s another truth: To get people to…
Read MorePopular video-streaming provider Netflix has made its content library easily navigable for its subscribers. The library is easy to move through, and its videos are just as easy to watch. The provider carefully curates viewer experience on its platform, right from when the viewer gets home after a busy work day to when they finish…
Read MoreWhat are social media widgets? Most Internet users are familiar with the simple Facebook or Instagram buttons on almost every website, linking to various social media properties. Widgets can also appear as counters tallying the number of times a visitor has shared content. When we at MetaMed Marketing build a website, we tend to insist…
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