Search is evolving. Traditional Google listings still matter, but now AI-powered search engines—like Google’s new AI search (Gemini), Bing Copilot, and ChatGPT—are changing the rules again. Instead of simply displaying a list of websites, they deliver instant answers. What Is AI Search? Think of AI search as a smart assistant for your patients. If someone…
Read MoreIn 2025, SEO stands for ‘Search Everywhere Optimization’ For decades, SEO has been associated primarily with search engines and overwhelmingly with Google; but as we step into 2025, the landscape has shifted and continues to evolve. Google is no longer the sole gateway to discovery, and elective healthcare practices that fail to adjust risk being…
Read MoreNew HHS Guidelines The Department of Health and Human Services (HHS) has recently updated its guidance regarding the use of web tracking technologies by regulated entities. The crux of the update is a warning against the potential risks associated with the use of web tracking technologies, such as Google analytics and Meta Pixel tracking tags,…
Read MoreHow AI-Driven Ask Engines May Challenge Traditional Search Engines and How Your Practice Can Adapt Understanding the AI Ask Engine Phenomenon Ask engines are not a new phenomenon, examples of human operated ask engines include Quora, where users can ask anything from everyday advice to complex professional questions, and Stack Exchange for IT and coding…
Read MoreWhat You Need to Know to Overcome the Challenges of Ad Targeting and Remarketing The recent Google announcement outlining their plan to disable third-party tracking via browser cookies has stirred the pot for all businesses and advertisers (read about it here). This shift marks a significant change in how we approach ad targeting and remarketing….
Read More
© 2019-2021 MetaMed Marketing LLC. All rights reserved.
