Google has always maintained that its primary goal is to improve user experience by providing its users with the most relevant search results. The recent change to the Google search algorithm, dubbed the “Brackets” update, was another incremental step in that direction, and primarily focused on evaluating content relevancy and rewarding websites with detailed, useful…
Read MoreReviews have become a non-negotiable part of online promotion for any medical practice. According to a recent Forbes article, a whopping 90 percent of consumers read online reviews before visiting a business and over eight out of 10 individuals trust online reviews as much as they trust a recommendation from a friend! This adds further…
Read MoreSSL certificates have become the standard method of securing internet connections to safeguard any sensitive data (such as personal or financial information) sent between two systems. The connections being secured could be between a server and a user’s browser, or between two servers. An SSL certificate (which stands for Secure Sockets Layer) does this by…
Read MoreIn online marketing, the phrase “long-term” is anything but sexy. In fact, the ever-expanding array of new tools and channels, as well as a dizzying pace of change with existing ones (are you listening, Google?) has conditioned us to think short term. Ironically, this has happened at the same time as search engines are increasingly…
Read MoreThat’s right, a certain decorum is required when approaching website redesign projects. Any self-employed amateur can redesign a website. It may even look good to the untrained eye. But it takes a multi-disciplinary team of copywriters, web development, and online marketing professionals to ensure that your shiny new website doesn’t leave behind your existing visitor traffic…
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