New HHS Guidelines The Department of Health and Human Services (HHS) has recently updated its guidance regarding the use of web tracking technologies by regulated entities. The crux of the update is a warning against the potential risks associated with the use of web tracking technologies, such as Google analytics and Meta Pixel tracking tags,…
Read MoreHow AI-Driven Ask Engines May Challenge Traditional Search Engines and How Your Practice Can Adapt Understanding the AI Ask Engine Phenomenon Ask engines are not a new phenomenon, examples of human operated ask engines include Quora, where users can ask anything from everyday advice to complex professional questions, and Stack Exchange for IT and coding…
Read MoreWhat You Need to Know to Overcome the Challenges of Ad Targeting and Remarketing The recent Google announcement outlining their plan to disable third-party tracking via browser cookies has stirred the pot for all businesses and advertisers (read about it here). This shift marks a significant change in how we approach ad targeting and remarketing….
Read MoreGoogle’s Search Revolution: A Bold Leap into AI In the digital world, May 10th, 2023, is a day that will be etched in our memory. Google, the omnipotent entity that has been the gatekeeper of the world’s information, made a ground-breaking announcement. They unveiled plans to introduce AI-generated answers into their search engine, and the…
Read MoreAn ever-changing landscape in digital marketing is nothing new. But once in a while, a change represents a turning point. We witnessed one such shift in 2019, relating to the prominence of the so-called zero-click searches and the continued decline of organic traffic relative to other channels.
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