Google’s Search Revolution: A Bold Leap into AI In the digital world, May 10th, 2023, is a day that will be etched in our memory. Google, the omnipotent entity that has been the gatekeeper of the world’s information, made a ground-breaking announcement. They unveiled plans to introduce AI-generated answers into their search engine, and the…
Read MoreAn ever-changing landscape in digital marketing is nothing new. But once in a while, a change represents a turning point. We witnessed one such shift in 2019, relating to the prominence of the so-called zero-click searches and the continued decline of organic traffic relative to other channels.
Read MoreThe U.S. Supreme Court Recently Declined to Hear an Appeal After a Lower Court Held Domino’s Pizza in Violation of the Americans with Disabilities Act (ADA) Why Is This a Topic of Interest Now? A wave of lawsuits against restaurants followed an October federal appellate court ruling that a blind man can sue Domino’s Pizza under the Americans with Disabilities…
Read MoreBERT will have an effect on about 10 percent of organic search results. Google claims that BERT enables its algorithm to better understand nuances of natural language. For example, in the phrases “from Boston to LA” and “from me to you,” the word “to” has different connotations. BERT is now able to distinguish such nuances. As such, the search community is expecting BERT to deliver better results with so-called long-tailed searches (phrases consisting of three to four or more words).
Read MoreCMS platforms offer direct and immediate access to your website content, but there are trade-offs. Learn how to manage the risks while taking control of your website content. One of the most common questions we receive about building medical practice websites is whether to use a CMS (content management system) templated website,such as the popular…
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