Many years ago, I received much enlightenment and inspiration (as did many others) from Stephen Covey’s The 7 Habits of Highly Successful People. A mentor had gifted me a copy of this seminal work. As part of Covey’s third habit, “Put First Things First,” he instructs readers to organize all responsibilities into a four-quadrant matrix differentiating…
Read MoreSuccessful and savvy professionals will always look for “win-win” solutions, but cosmeceutical and medical device vendors who become more conversant in digital marketing have real opportunity to create a win-win-win-win situation.
Read MoreThere’s a very good reason why MetaMed Marketing encourages our practices to track their various phases of closing an inquiry, from inquiry to completed procedure. There are a million factors that influence exactly how many patients progress fully through your in-office conversion funnel, but many are within your control. By collecting and analyzing data from…
Read MoreYour online reputation is often a key deciding factor for prospective patients when it comes to selecting the provider they will go to for a cosmetic treatment. Those who want to learn about the experiences of real patients like themselves look up ratings and testimonials on Google, Facebook, RealSelf, and various patient forums.
Read MoreThere is no denying the influence social media has on a person’s decision-making process when it comes to undergoing cosmetic surgery. Social platforms that are especially visual—such as YouTube and Instagram—are helpful tools in researching information on a procedure and, more to the point, viewing imagery based on before-and-after results.
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