MetaCast Blog


Is a WordPress Website the Right Choice for Your Practice?

Is a WordPress Website the Right Choice for Your Practice?

CMS platforms offer direct and immediate access to your website content, but there are trade-offs. Learn how to manage the risks while taking control of your website content. One of the most common questions we receive about building medical practice websites is whether to use a CMS (content management system) templated website,such as the popular WordPress templates,or create a totally custom, HTML website. In this post, we explore the differences between these two methods of building websites, advantages and disadvantages of each, and how to choose which platform will best suit your practice. What is CMS? In our context, CMS […]

What is “User Intent” & Why it is Important for Online Practice Marketing?

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Google has always maintained that its primary goal is to improve user experience by providing its users with the most relevant search results. The recent change to the Google search algorithm, dubbed the “Brackets” update, was another incremental step in that direction, and primarily focused on evaluating content relevancy and rewarding websites with detailed, useful content. This update has implications for websites that wish to remain relevant in the age of semantic search and voice search. While we may either take it for granted or not consider the incredible minds that create self-learning search engine algorithms, it helps to remind […]

Goals for Patient Reviews to Promote Your Medical Practice Online

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Reviews have become a non-negotiable part of online promotion for any medical practice. According to a recent Forbes article, a whopping 90 percent of consumers read online reviews before visiting a business and over eight out of 10 individuals trust online reviews as much as they trust a recommendation from a friend! This adds further weight to the already established and growing influence of reviews on search engine rankings and visibility. Reviews can be as rewarding for businesses with numerous and glowing reviews as they can be detrimental for businesses with poor reviews. The question is, which reviews are worth […]

The Secrets to Long-Term Success in Online Marketing

In online marketing, the phrase “long-term” is anything but sexy. In fact, the ever-expanding array of new tools and channels, as well as a dizzying pace of change with existing ones (are you listening, Google?) has conditioned us to think short term. Ironically, this has happened at the same time as search engines are increasingly emphasizing non-technical, long-term values, such as reputation and user experience. So, while they are ubiquitous, these new, shiny objects in online marketing are not where the real advantage will be had, and the fundamentals of success remain rooted in long-term objectives. Of course, advances in […]