Category: General

What on Earth Is BERT, and Why Should It Matter to You?

Get ready, because this acronym is a mouthful: BERT stands for “Bidirectional Encoder Representations from Transformers,” the latest named major update to Google’s search algorithm. Google rolled BERT out in late October, making it the latest step in Google’s effort to better understand searcher intent in ways that have previously been difficult or impossible for…

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Spam Website Assessments

In MetaMed’s six years of business, we’ve seen a marked rise in the use of an onerous sales tactic from less scrupulous Web vendors. It costs clients time, money and confidence in their marketing strategy while simultaneously eroding goodwill with existing vendors, and it yields zero value. But because the tactic requires nothing of self-serving…

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