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Why Engagement Matters When Developing Social Media Content

Why Engagement Matters When Developing Social Media Content

There’s no doubt that the advent of social media has changed how businesses talk to clients by removing barriers that previously existed between them. The effort has humanized brands, which were once viewed as faceless entities. Statistics show that 96% of social media users interact with brands if they are following them, which makes it all the more important for businesses to make a lasting impression. On Facebook alone, 8 million messages are sent back and forth between businesses and people each month. It’s often tempting to create social media accounts (because it seems like the trendy thing to do), […]

What the Data Says About the Best Time to Send Your Newsletter or E-blast

What the Data Says About the Best Time to Send Your Newsletter or E-blast

There are many factors that play into getting your audience to open, read, and engage with your email. One of the most crucial is TIMING. In an effort to best help guide our practices to success, we’ve looked at the data on more than 10 recent studies that pulled metrics from sample groups of millions to billions of email campaigns[1]. Here’s some of the most valuable information you’ll need to maximize your returns, in summary, for your email marketing. As marketers, we know that those who sign up or subscribe to be on your mailing list tend to be your […]

Spam Website Assessments

Spam Website Assessments

In MetaMed’s six years of business, we’ve seen a marked rise in the use of an onerous sales tactic from less scrupulous Web vendors. It costs clients time, money and confidence in their marketing strategy while simultaneously eroding goodwill with existing vendors, and it yields zero value. But because the tactic requires nothing of self-serving vendors to trigger a flurry of aimless activity, there are no consequences to alter behavior. Clients’ most supportive existing vendors are especially affected. They’re distracted away from actual meaningful work for the client while they chase their reputation. In the end, despite all good players’ […]

Effective Blogs: Tips for First Time Medical Bloggers

Effective Blogs: Tips for First Time Medical Bloggers

By now I am sure you’ve heard about the benefits of blogging, and have been encouraged by patients, friends and family alike to blog. But like most successful practices, you may have been hesitant to jump in for lack of awareness of a blog’s true return on investment or ROI. Admittedly there are obstacles, and you may be thinking, “I’m not a writer. My blog will just get lost in a sea of online content.” But rest assured, blogging is one of the most versatile and rewarding marketing strategies a practice can pursue. So Why Blog? The answer that any […]

How Organic & Pay Per Click Can Work Together

How Organic & Pay Per Click Can Work Together

SEO tactics woven organically into a website can assist in transforming it into a powerful tool that helps bring in new patients while also conveying a positive experience and educating the patient. Pay-per-click (PPC) strategies boost this effect further by guiding patients directly to the content displayed on your site. Search engines look to quality websites and pages as voices of authority to display when a patient enters a query. The search engine relies on displaying the most relevant and high-quality result possible, so the patient will remember to come back to that search engine the next time they need […]