Category: General

Medical Marketing and Stephen Covey’s Second Quadrant

Many years ago, I received much enlightenment and inspiration (as did many others) from Stephen Covey’s The 7 Habits of Highly Successful People. A mentor had gifted me a copy of this seminal work. As part of Covey’s third habit, “Put First Things First,” he instructs readers to organize all responsibilities into a four-quadrant matrix differentiating…

Read More

Inside the World of Fake Online Reviews

Your online reputation is often a key deciding factor for prospective patients when it comes to selecting the provider they will go to for a cosmetic treatment. Those who want to learn about the experiences of real patients like themselves look up ratings and testimonials on Google, Facebook, RealSelf, and various patient forums.

Read More

Social Media and Body Positivity in the Cosmetic World

There is no denying the influence social media has on a person’s decision-making process when it comes to undergoing cosmetic surgery. Social platforms that are especially visual—such as YouTube and Instagram—are helpful tools in researching information on a procedure and, more to the point, viewing imagery based on before-and-after results.

Read More

Let's Start a Conversation!

Get your FREE
website-health-check.

Productive SEO, SEM, email newsletter, and clinical copywriting campaigns. Enjoy the performance and profitability that can only come from partnering with online medical marketing professionals.

About Us

Get your FREE Website-Health-Check

WEBSITE CHECKUP
security code