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How Organic & Pay Per Click Can Work Together

How Organic & Pay Per Click Can Work Together

SEO tactics woven organically into a website can assist in transforming it into a powerful tool that helps bring in new patients while also conveying a positive experience and educating the patient. Pay-per-click (PPC) strategies boost this effect further by guiding patients directly to the content displayed on your site. Search engines look to quality websites and pages as voices of authority to display when a patient enters a query. The search engine relies on displaying the most relevant and high-quality result possible, so the patient will remember to come back to that search engine the next time they need […]

A Priority Order In ROI

A Priority Order In ROI

If the goal is to maximize long-term Return on Investment (ROI) within a set marketing budget, how can medical practices move there faster with optimal results? Here’s an important clue. The point is that almost all other peripheral marketing initiatives (Social Media, Newsletters, Blogs etc.) when done properly, will drive patients through a practice’s website. So, for practices seeking to lay a foundation in digital marketing and then successively and successfully build upon that foundation for ever increasing financial reward, they must ensure their website is optimized for search ranking, load-time, conversion and usability amongst other performance characteristics first. Beyond […]

How Well You Engage Mobile Audiences Can Make or Break Your Practice

How Well You Engage Mobile Audiences Can Make or Break Your Practice

In 2017, 50.3 percent of all Internet searches came from mobile phones and devices. In the elective medical industry, for several years now, we generally see that the majority of users looking at websites are on their mobile phones. We believe this on going trend is obvious—and on the rise. The question we put to you, in 2018, is: Is your mobile site doing its best to engage potential and existing patients? Percentage of all global webpages served to mobile phones from 2009 to 2018 This growth in mobile phone use for Internet searches might explain why Google moved to […]

Is a WordPress Website the Right Choice for Your Practice?

Is a WordPress Website the Right Choice for Your Practice?

CMS platforms offer direct and immediate access to your website content, but there are trade-offs. Learn how to manage the risks while taking control of your website content. One of the most common questions we receive about building medical practice websites is whether to use a CMS (content management system) templated website,such as the popular WordPress templates,or create a totally custom, HTML website. In this post, we explore the differences between these two methods of building websites, advantages and disadvantages of each, and how to choose which platform will best suit your practice. What is CMS? In our context, CMS […]

What is “User Intent” & Why it is Important for Online Practice Marketing?

Young man sitting on the sofa at home interior and working with laptop. Flat modern illustration of young student chatting in social networking and texting to friends

Google has always maintained that its primary goal is to improve user experience by providing its users with the most relevant search results. The recent change to the Google search algorithm, dubbed the “Brackets” update, was another incremental step in that direction, and primarily focused on evaluating content relevancy and rewarding websites with detailed, useful content. This update has implications for websites that wish to remain relevant in the age of semantic search and voice search. While we may either take it for granted or not consider the incredible minds that create self-learning search engine algorithms, it helps to remind […]