Category: General

February 19, 2025February 19, 2025

The Fatal Flaw of the “Instant Gratification Mindset” in Digital Marketing for Medical Practices

In the highly competitive world of elective healthcare, it’s easy to fall into a trap of wanting immediate results from various initiatives. However, this “instant gratification mindset” can be particularly fatal when it sabotages otherwise effective digital marketing campaigns. While it’s quite natural to hope and dream of immediate returns on our investments, in reality, successful digital…

January 16, 2025January 16, 2025

If Only Long-Term Marketing Was Like Compounded Interest … Oh, Wait! It’s Exactly Like Compounded Interest

As a healthcare provider running an elective healthcare practice, it’s crucial to consider marketing early and productively to achieve long-term success. One financial strategy that mirrors this principle is compounding interest. Just like how your money grows exponentially in a bank account over time, your practice can flourish when you invest in effective marketing efforts consistently. …

December 17, 2024December 17, 2024

Effective Strategies to Boost Medical Marketing in 2025

In the constantly-changing field of digital marketing, staying up to date on the latest tactics is critical for dominating over your toughest competitors in any local market. For most elective healthcare practices specializing in dermatology or plastic surgery, successful online marketing is worth hundreds of thousands of dollars a year in early days. However, as…

April 27, 2024April 27, 2024

Navigating the New HHS Update on Web Trackers and its Implications for Your Website

New HHS Guidelines The Department of Health and Human Services (HHS) has recently updated its guidance regarding the use of web tracking technologies by regulated entities. The crux of the update is a warning against the potential risks associated with the use of web tracking technologies, such as Google analytics and Meta Pixel tracking tags,…

February 1, 2024February 1, 2024

The Rise of ‘AI Ask Engines’

How AI-Driven Ask Engines May Challenge Traditional Search Engines and How Your Practice Can Adapt Understanding the AI Ask Engine Phenomenon Ask engines are not a new phenomenon, examples of human operated ask engines include Quora, where users can ask anything from everyday advice to complex professional questions, and Stack Exchange for IT and coding…

Get your FREE
website-health-check.

Productive SEO, SEM, email newsletter, and clinical copywriting campaigns. Enjoy the performance and profitability that can only come from partnering with online medical marketing professionals.

Call Us Email Us

Category: General

The Fatal Flaw of the “Instant Gratification Mindset” in Digital Marketing for Medical Practices

If Only Long-Term Marketing Was Like Compounded Interest … Oh, Wait! It’s Exactly Like Compounded Interest

Navigating the New HHS Update on Web Trackers and its Implications for Your Website

The Rise of ‘AI Ask Engines’

Let's Start a Conversation!

Get your FREE
website-health-check.

Get your FREE Website-Health-Check

Category: General

Let's Start a Conversation!

Get your FREE website-health-check.

Get your FREE Website-Health-Check

Get your FREE Website-Health-Check

Terms of Use

Get your FREE
website-health-check.