SSL certificates have become the standard method of securing internet connections to safeguard any sensitive data (such as personal or financial information) sent between two systems. The connections being secured could be between a server and a user’s browser, or between two servers. An SSL certificate (which stands for Secure Sockets Layer) does this by…
Read MoreIn online marketing, the phrase “long-term” is anything but sexy. In fact, the ever-expanding array of new tools and channels, as well as a dizzying pace of change with existing ones (are you listening, Google?) has conditioned us to think short term. Ironically, this has happened at the same time as search engines are increasingly…
Read MoreThat’s right, a certain decorum is required when approaching website redesign projects. Any self-employed amateur can redesign a website. It may even look good to the untrained eye. But it takes a multi-disciplinary team of copywriters, web development, and online marketing professionals to ensure that your shiny new website doesn’t leave behind your existing visitor traffic…
Read MoreWhen elective healthcare practices initially interview potential Web providers so much of the conversation focuses on initial cost when true financial concerns should revolve around potential ROI. But in reality, that’s not the most critical component. The most critical component is time. Let me explain. The path that maximizes ROI First let’s assume that you’re…
Read MoreSummer is here, and in the aftermath of a big transition from sunny California to ever changing Midwest Michigan, I am suddenly acutely aware of the passage of seasons and the nature of business. Some things adapt and evolve or they die off completely, while others begin anew. What’s in a name? There are numerous…
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