Search is evolving. Traditional Google listings still matter, but now AI-powered search engines—like Google’s new AI search (Gemini), Bing Copilot, and ChatGPT—are changing the rules again. Instead of simply displaying a list of websites, they deliver instant answers. What Is AI Search? Think of AI search as a smart assistant for your patients. If someone…
Read MoreIn 2025, SEO stands for ‘Search Everywhere Optimization’ For decades, SEO has been associated primarily with search engines and overwhelmingly with Google; but as we step into 2025, the landscape has shifted and continues to evolve. Google is no longer the sole gateway to discovery, and elective healthcare practices that fail to adjust risk being…
Read MoreWith the growing prevalence of social media and review sites, it is easier than ever before for customers to share their experiences with a wider audience. This can be both a blessing and a curse, as positive reviews can help to attract new customers, but negative reviews can be damaging to a business’s reputation. This…
Read MoreGoogle My Business (GMB) and its predecessors (Google+, Google Local going back 17 years) have played an increasingly critical role in small businesses and especially medical practices to get found online and to convey the latest information. A short list of GMB advantages: Confirms a business’s name, location, website URL, phone number and hours etc….
Read MoreBy not regularly contributing content to your Google My Business profile, has your practice overlooked an important new tactic to achieve success in search results? Google My Business profiles are often patients’ first interactions with practices online, visible after they search Google for specific medical services or a particular business name.
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