Category: News & Events

Aesthetic Medicine & Telemedicine in the Age of Social Distancing

As we write this post, our nation is in the throes of a horrific pandemic. Tens of millions of our fellow citizens are unemployed. Hundreds of thousands have contracted COVID-19. Sadly, more than 40,000 have died as a result of COVID-19. The world of aesthetic medicine has been largely placed into suspended animation. “Shelter in place,” “flatten the curve,” and “social distancing” have come into our vocabulary.

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What on Earth Is BERT, and Why Should It Matter to You?

BERT will have an effect on about 10 percent of organic search results. Google claims that BERT enables its algorithm to better understand nuances of natural language. For example, in the phrases “from Boston to LA” and “from me to you,” the word “to” has different connotations. BERT is now able to distinguish such nuances. As such, the search community is expecting BERT to deliver better results with so-called long-tailed searches (phrases consisting of three to four or more words).

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