As a medical practice seeking to attract new patients in today’s fast shifting digital marketing landscape, the importance of a comprehensive and strategic marketing approach cannot be overstated. With so many channels and sources available to reach potential patients (many are fast evolving), it can be daunting; but as sage investors would advise in investment…
Read MorePrepared Aesthetic Practices Thrive in a Recession In times of economic uncertainty, all businesses feel the pressure of financial instability. Aesthetic medical practices are no exception. As uncertainty escalates, patients can be expected to become increasingly cautious about spending money on cosmetic procedures, which leads in turn to decreasing patient traffic if ignored. Fortunately, there…
Read MoreIn 2025, SEO stands for ‘Search Everywhere Optimization’ For decades, SEO has been associated primarily with search engines and overwhelmingly with Google; but as we step into 2025, the landscape has shifted and continues to evolve. Google is no longer the sole gateway to discovery, and elective healthcare practices that fail to adjust risk being…
Read MoreIn the constantly-changing field of digital marketing, staying up to date on the latest tactics is critical for dominating over your toughest competitors in any local market. For most elective healthcare practices specializing in dermatology or plastic surgery, successful online marketing is worth hundreds of thousands of dollars a year in early days. However, as…
Read MoreNo matter what your stance may be on social media, it is here to stay. Reviewing social media demographics across many platforms will show how effective social media is. If you have not had a chance to dive in and optimize your social media presence, now is the time and you can do it responsibly….
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