In the constantly-changing field of digital marketing, staying up to date on the latest tactics is critical for dominating over your toughest competitors in any local market.
For most elective healthcare practices specializing in dermatology or plastic surgery, successful online marketing is worth hundreds of thousands of dollars a year in early days. However, as new patients share reviews, and early tactics lay a foundation for other tactics, this success compounds into so much more. A practice’s site visitation from search, their website conversion, and their social media following all improve. Brand reputation is elevated and reinforced. The practice earns opportunity to make bigger; bolder choices (like new facilities, more staff, and maybe that exciting new laser treatment). However, practices have limited budget and time available to pursue every new idea, so let’s focus on the most promising innovations.
Here are some dos and don’ts showing promise in 2024 which will help guide practices to greater success in 2025. Remember, improved online presence from digital marketing is pointless if potential patients aren’t inspired to act. These insights will help ensure the loop is closed with online visitors becoming in office patients ready to receive treatment.
Do: Embrace the Right Emerging Technologies
Technology is always changing, so stay ahead of competitors in 2025 by considering some of the following:
- Consider evolving your teleconsultations to be even closer to the actual in-office experience.
- Explore the potential of artificial intelligence tools for personalized patient recommendations.
- Tap into voice search optimization for improved SEO performance.
Don’t: Neglect Mobile Marketing
With the majority of online searches now happening on mobile devices, it’s crucial to optimize your website and marketing efforts for mobile users. To avoid falling behind in 2025:
- Ensure your website is mobile-responsive for a seamless user experience.
- Utilize geotargeting to reach target potential patients on their mobile devices.
- Incorporate SMS marketing for improved scheduling and personalized patient outreach.
Do: Create Engaging Content
Quality content remains vital in digital marketing, and compelling storytelling can drive engagement with potential patients. For 2025 and beyond, focus on:
- Producing high-quality video content to showcase your services and expertise, and to share on social media.
- As a stretch goal, consider a podcast to discuss trending topics in elective healthcare.
- Utilizing interactive content such as quizzes, polls, and live Q&A sessions that will drive engagement with your audience.
Don’t: Underestimate the Power of Social Media
Social media platforms are where your audience spends a significant amount of time online. To effectively leverage social media in 2025:
- Establish and grow your presence on platforms like Instagram, Facebook, and LinkedIn.
- Engage with your followers through consistent and meaningful interactions.
- Consider social media advertising in specific channels to target specific demographics for your elective healthcare services.
By enacting some or all of these ideas in digital marketing for 2025, you can position your elective healthcare practice for more online engagement and higher levels of new patients landing in your office. Staying informed is key.
Connect with MetaMed Marketing for Personalized Guidance
MetaMed Marketing genuinely focuses on education first, so if you would like feedback and guidance on your digital marketing strategies in the United States for 2025 and beyond, reach out to our team.
Visit our website at MetaMed Marketing, or contact us at 248-291-3205. Don’t forget to follow us on Instagram at @metamedmarketing for the latest industry insights and updates.
Brent Cavender
Brent Cavender is a co-founder of MetaMed Marketing. He heads up business development and marketing for MetaMed where he is the organization's chief practice educator and primary point of contact.
