Category: SEO

Effective Photo Galleries Are Worth More Than 1000 Words

A misconception in aesthetic medical websites is that before-and-after imagery is intended solely to demonstrate great patient outcomes. That’s vital, of course, but photo galleries that can deliver more (and better) patient inquiries are thoughtfully designed to offer so much beyond that foundation: Independent practice editing (Content Management Systems or CMS) Search Engine Optimization (SEO)…

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The Value of Time

When elective healthcare practices initially interview potential Web providers so much of the conversation focuses on initial cost when true financial concerns should revolve around potential ROI. But in reality, that’s not the most critical component. The most critical component is time.  Let me explain. The path that maximizes ROI First let’s assume that you’re…

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