As we write this post, our nation is in the throes of a horrific pandemic. Tens of millions of our fellow citizens are unemployed. Hundreds of thousands have contracted COVID-19. Sadly, more than 40,000 have died as a result of COVID-19. The world of aesthetic medicine has been largely placed into suspended animation. “Shelter in place,” “flatten the curve,” and “social distancing” have come into our vocabulary.
As the COVID-19 virus continues to create unexpected and wide-reaching effects in a range of sectors, a new challenge has emerged: With practices closing temporarily so that even medical patients are being turned away from non-life-threating healthcare procedures, some negative online reviews are now taking the form of complaints, suspicion, and accusations. In light of this, review aggregators are temporarily altering how online reviews are handled. In particular, Yelp and Google have taken strong measures to protect businesses’ reputations from long-term damage that may come about as a result of businesses frustrating customers simply by following community guidelines for public protection.