When it comes to investing in medical equipment, understanding the importance of return on investment (ROI) is crucial. Medical equipment is a significant investment, and its cost can have a substantial impact on a healthcare facility’s budget. That’s why it’s essential to consider the long-term effects of your purchase and ensure that the equipment you…
Read MoreNo matter what your stance may be on social media, it is here to stay. Reviewing social media demographics across many platforms will show how effective social media is. If you have not had a chance to dive in and optimize your social media presence, now is the time and you can do it responsibly….
Read MoreLet’s say that a medical practice has two promising initiatives. We’ll call them Investment A and Investment B. Of the two, Investment A costs significantly less. Furthermore, putting Investment A in place first will ensure that investment B pays off at a higher rate in the future. In this situation, which initiative should get priority?…
Read MoreThere’s no doubt that email marketing is not only still highly relevant, but also a crucial part of any good marketing strategy. Research has shown that most customers check their email every day and that they prefer updates or communication from businesses to come to them via email. It’s clear that this medium isn’t going…
Read MoreGoogle My Business (GMB) and its predecessors (Google+, Google Local going back 17 years) have played an increasingly critical role in small businesses and especially medical practices to get found online and to convey the latest information. A short list of GMB advantages: Confirms a business’s name, location, website URL, phone number and hours etc….
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