Let’s say that a medical practice has two promising initiatives. We’ll call them Investment A and Investment B. Of the two, Investment A costs significantly less. Furthermore, putting Investment A in place first will ensure that investment B pays off at a higher rate in the future. In this situation, which initiative should get priority?…
Read MoreThere’s no doubt that email marketing is not only still highly relevant, but also a crucial part of any good marketing strategy. Research has shown that most customers check their email every day and that they prefer updates or communication from businesses to come to them via email. It’s clear that this medium isn’t going…
Read MoreGoogle My Business (GMB) and its predecessors (Google+, Google Local going back 17 years) have played an increasingly critical role in small businesses and especially medical practices to get found online and to convey the latest information. A short list of GMB advantages: Confirms a business’s name, location, website URL, phone number and hours etc….
Read MoreMany years ago, I received much enlightenment and inspiration (as did many others) from Stephen Covey’s The 7 Habits of Highly Successful People. A mentor had gifted me a copy of this seminal work. As part of Covey’s third habit, “Put First Things First,” he instructs readers to organize all responsibilities into a four-quadrant matrix differentiating…
Read MoreAs the COVID-19 virus continues to create unexpected and wide-reaching effects in a range of sectors, a new challenge has emerged: With practices closing temporarily so that even medical patients are being turned away from non-life-threating healthcare procedures, some negative online reviews are now taking the form of complaints, suspicion, and accusations. In light of this, review aggregators are temporarily altering how online reviews are handled. In particular, Yelp and Google have taken strong measures to protect businesses’ reputations from long-term damage that may come about as a result of businesses frustrating customers simply by following community guidelines for public protection.
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