Tag: medical marketing

COVID-19 and the Effect on Online Reviews

As the COVID-19 virus continues to create unexpected and wide-reaching effects in a range of sectors, a new challenge has emerged: With practices closing temporarily so that even medical patients are being turned away from non-life-threating healthcare procedures, some negative online reviews are now taking the form of complaints, suspicion, and accusations. In light of this, review aggregators are temporarily altering how online reviews are handled. In particular, Yelp and Google have taken strong measures to protect businesses’ reputations from long-term damage that may come about as a result of businesses frustrating customers simply by following community guidelines for public protection.

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Who is Your Website’s Target Audience?

The phrase “know your audience” is usually applied to public speaking, but it’s also vitally important for anyone communicating online. The concept is simple: If you’re sharing information about, say, luxury European travel, you shouldn’t use language that would best appeal to budget-conscious teenagers or show images of crowded youth hostels in Amsterdam. The goal is to ensure that the right people are receiving your message.

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Webinar: Improve Your Online Marketing Performance with Patient Acquisition Metrics

MetaMed Marketing co-founders Brent Cavender and Ali Kouros are collaborating with health and beauty magazine NewBeauty in a webinar that discusses how medical practices can benefit from assessing the performance metrics of their website. During the webinar, Brent and Ali will review how the analytics of patient acquisition are measured, interpreted, and used to improve…

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Make Every Word Count: Copywriting and SEO

Here’s a truth: You want people to read appealing content on your website. Though beautiful and relevant visuals are certainly eye-catching elements that attract visitors to your site, they must sit on a solid foundation of written content that answers users’ questions and encourages them to move forward. Here’s another truth: To get people to…

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