MetaMed Marketing co-founders Brent Cavender and Ali Kouros are collaborating with health and beauty magazine NewBeauty in a webinar that discusses how medical practices can benefit from assessing the performance metrics of their website. During the webinar, Brent and Ali will review how the analytics of patient acquisition are measured, interpreted, and used to improve…
Read MoreHere’s a truth: You want people to read appealing content on your website. Though beautiful and relevant visuals are certainly eye-catching elements that attract visitors to your site, they must sit on a solid foundation of written content that answers users’ questions and encourages them to move forward. Here’s another truth: To get people to…
Read MoreSSL certificates have become the standard method of securing internet connections to safeguard any sensitive data (such as personal or financial information) sent between two systems. The connections being secured could be between a server and a user’s browser, or between two servers. An SSL certificate (which stands for Secure Sockets Layer) does this by…
Read MoreOptimizing your website is no small feat, and Google’s mysterious algorithms are certainly not easy to impress. Online marketing providers who want their sites to be seen must execute an organized and effective promotional strategy that includes a mix of search engine optimization (SEO) tactics, broadly classified into two efforts: onsite and offsite. Onsite or…
Read MoreWe’ve come a long way from kids hawking newspapers on street corners, collecting money from anyone who felt like forking over some coins for a chance to catch up on the day’s headlines. Modern news distribution efforts range from articles syndicated across print publications to broadcast media campaigns to laser-focused online strategies. But the techniques…
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