Picking the right stock photography for your practice’s website can present the organization as either a prominent aesthetic practice or a modeling agency or makeup line. The right images bring needed vibrancy to websites that otherwise would be lifeless.
Read MoreBERT will have an effect on about 10 percent of organic search results. Google claims that BERT enables its algorithm to better understand nuances of natural language. For example, in the phrases “from Boston to LA” and “from me to you,” the word “to” has different connotations. BERT is now able to distinguish such nuances. As such, the search community is expecting BERT to deliver better results with so-called long-tailed searches (phrases consisting of three to four or more words).
Read MoreBy not regularly contributing content to your Google My Business profile, has your practice overlooked an important new tactic to achieve success in search results? Google My Business profiles are often patients’ first interactions with practices online, visible after they search Google for specific medical services or a particular business name.
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