In the constantly-changing field of digital marketing, staying up to date on the latest tactics is critical for dominating over your toughest competitors in any local market. For most elective healthcare practices specializing in dermatology or plastic surgery, successful online marketing is worth hundreds of thousands of dollars a year in early days. However, as…
Read MoreLet’s say that a medical practice has two promising initiatives. We’ll call them Investment A and Investment B. Of the two, Investment A costs significantly less. Furthermore, putting Investment A in place first will ensure that investment B pays off at a higher rate in the future. In this situation, which initiative should get priority?…
Read MoreThere’s no doubt that email marketing is not only still highly relevant, but also a crucial part of any good marketing strategy. Research has shown that most customers check their email every day and that they prefer updates or communication from businesses to come to them via email. It’s clear that this medium isn’t going…
Read MoreSuccessful and savvy professionals will always look for “win-win” solutions, but cosmeceutical and medical device vendors who become more conversant in digital marketing have real opportunity to create a win-win-win-win situation.
Read MoreThere’s a very good reason why MetaMed Marketing encourages our practices to track their various phases of closing an inquiry, from inquiry to completed procedure. There are a million factors that influence exactly how many patients progress fully through your in-office conversion funnel, but many are within your control. By collecting and analyzing data from…
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