Your online reputation is often a key deciding factor for prospective patients when it comes to selecting the provider they will go to for a cosmetic treatment. Those who want to learn about the experiences of real patients like themselves look up ratings and testimonials on Google, Facebook, RealSelf, and various patient forums.
Read MoreThe phrase “know your audience” is usually applied to public speaking, but it’s also vitally important for anyone communicating online. The concept is simple: If you’re sharing information about, say, luxury European travel, you shouldn’t use language that would best appeal to budget-conscious teenagers or show images of crowded youth hostels in Amsterdam. The goal is to ensure that the right people are receiving your message.
Read MoreAn ever-changing landscape in digital marketing is nothing new. But once in a while, a change represents a turning point. We witnessed one such shift in 2019, relating to the prominence of the so-called zero-click searches and the continued decline of organic traffic relative to other channels.
Read MoreBy not regularly contributing content to your Google My Business profile, has your practice overlooked an important new tactic to achieve success in search results? Google My Business profiles are often patients’ first interactions with practices online, visible after they search Google for specific medical services or a particular business name.
Read MoreGoogle has always maintained that its primary goal is to improve user experience by providing its users with the most relevant search results. The recent change to the Google search algorithm, dubbed the “Brackets” update, was another incremental step in that direction, and primarily focused on evaluating content relevancy and rewarding websites with detailed, useful…
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