By now I am sure you’ve heard about the benefits of blogging, and have been encouraged by patients, friends and family alike to blog. But like most successful practices, you may have been hesitant to jump in for lack of awareness of a blog’s true return on investment or ROI. Admittedly there are obstacles, and…
Read MoreSEO tactics woven organically into a website can assist in transforming it into a powerful tool that helps bring in new patients while also conveying a positive experience and educating the patient. Pay-per-click (PPC) strategies boost this effect further by guiding patients directly to the content displayed on your site. Search engines look to quality…
Read MoreIf the goal is to maximize long-term Return on Investment (ROI) within a set marketing budget, how can medical practices move there faster with optimal results? Here’s an important clue. The point is that almost all other peripheral marketing initiatives (Social Media, Newsletters, Blogs etc.) when done properly, will drive patients through a practice’s website….
Read MoreIn 2017, 50.3 percent of all Internet searches came from mobile phones and devices. In the elective medical industry, for several years now, we generally see that the majority of users looking at websites are on their mobile phones. We believe this on going trend is obvious—and on the rise. The question we put to…
Read MoreCMS platforms offer direct and immediate access to your website content, but there are trade-offs. Learn how to manage the risks while taking control of your website content. One of the most common questions we receive about building medical practice websites is whether to use a CMS (content management system) templated website,such as the popular…
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