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The Fatal Flaw of the “Instant Gratification Mindset” in Digital Marketing for Medical Practices

In the highly competitive world of elective healthcare, it’s easy to fall into a trap of wanting immediate results from various initiatives. However, this “instant gratification mindset” can be particularly fatal when it sabotages otherwise effective digital marketing campaigns. While it’s quite natural to hope and dream of immediate returns on our investments, in reality, successful digital…

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If Only Long-Term Marketing Was Like Compounded Interest … Oh, Wait! It’s Exactly Like Compounded Interest

As a healthcare provider running an elective healthcare practice, it’s crucial to consider marketing early and productively to achieve long-term success. One financial strategy that mirrors this principle is compounding interest. Just like how your money grows exponentially in a bank account over time, your practice can flourish when you invest in effective marketing efforts consistently. …

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Effective Strategies to Boost Medical Marketing in 2025

In the constantly-changing field of digital marketing, staying up to date on the latest tactics is critical for dominating over your toughest competitors in any local market.  For most elective healthcare practices specializing in dermatology or plastic surgery, successful online marketing is worth hundreds of thousands of dollars a year in early days. However, as…

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Google AI

Google’s Search Revolution: A Bold Leap into AI In the digital world, May 10th, 2023, is a day that will be etched in our memory. Google, the omnipotent entity that has been the gatekeeper of the world’s information, made a ground-breaking announcement. They unveiled plans to introduce AI-generated answers into their search engine, and the…

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